Logo Artist Research

Ji Lee Revisit:

Herb Lubalin:

Logo Research

Symbol/Icons –

This type of logo represents the company in a simple but bold manner. In most cases, the image is abstract and stylized to give visual interest. Most companies that use this type of logo will have a very simple main logo, but may choose to create additional alternative versions that appear a little more flashy. The human mind can easily remember a simple form much easier than a complex one. It’s best to use a simple symbol or icon if you plan on building a large business.

Word Mark –

These are uniquely styled text logos that spell out the company or brand name. Many times, custom fonts are created specifically for brands to use across all their marketing and branding collateral.

Letter Mark –

Letter marks are exclusively typographic. They use a symbol representing the company through the use of its initials or the brands first letter. Many companies choose to use this type of logo because their initials can better graphically illustrate the company better than the full name (name is too long), the name is hard to pronounce, or it’s just not distinct enough to carry its own weight.

Combination Mark –

These logos combine a word mark and a symbol or icon to give the flexibility for the use of either or both elements across a variety of applications. A well-designed combination mark looks just as good with the elements separate as it does with them together.

Emblem –

An emblem logo encases the company name within the design.

Music eras (60s - today)

1960's - In the early-1960s, rock and roll in its purest form was gradually overtaken by pop rock, beat, psychedelic rock, blues rock, and folk rock, which had grown in popularity.

1970's - Aside from disco, funk, smooth jazz, jazz fusion, and soul remained popular throughout the decade. Rock music played an important part in the Western musical scene, with punk rock thriving throughout the mid to late 1970s.

1980's - The 1980s saw the emergence of dance music and new wave.

1990's - Popular music in the 1990s saw the continuation of teen pop and dance-pop trends which had emerged in the 1970s and 1980s.

2000's - The 2000s were for the most part, nondescript, as pop music fragmented into smaller trends. Unlike many past decades, the 2000s did not see the creation or emergence of many styles, with the exception of a few indie-related genres such as emo and electronic subgenres like Liquid funk and UK funky.

2010 - Today - In North America, Europe and Oceania the second wave synthpop, electronic music, alternative music or indie music, dance music, EDM and hip hop music genres have been popular. Country music still remains popular in rural areas of the United States and Canada while rock music has seen a revival.

Initial Artist Research

Ben Tallon - Tallon Type is the dedicated hand painted lettering service by Ben Tallon. No two letters the same, tailored for your project.Ben's unique and hand painted lettering developed as part of his image making process, playing on the human hand's journey. In the age of digital dependence and faux-organic fonts, Tallon Type provides personalised letters, words, all created uniquely by hand using ink, paint, pens and found materials to work with a wide range of campaigns, print and digital, animation, video, editorial and live mural disciplines. Each letter is unique and created specifically for your brief.The lettering works in a live environment, applied directly to walls in private or public spaces, or drafted by hand, then applied digitally over photography, video or illustrated imagery. Ben works closely with you to find the perfect lettering style for your market. http://www.illustrationweb.com/artists/BenTallon/view

Yordanke Poleganova - Yordanka has recently spent 3 exciting years in Bangkok, which was the starting point for her colorful and positive illustrations. She can present also little everyday life objects in a way that makes us look at them in a different light. Yordanka's love for fashion and enthusiasm shine through in every image. This way she develops her own iconography of fashion. http://www.illustrationweb.com/artists/YordankaPoleganova/view

Butcher Billy - Butcher Billy is a Brazilian illustrator with a fresh approach, who loves to slice up ideas and imagery in popular culture and reassemble them in unique ways. Juxtaposing everything from Wonder Woman and the Watchmen to Morrissey and Breaking Bad, his work is ironic, humorous and very postmodern. His subtle questioning of pop culture using pop art as his medium is a juxtaposition in itself, yet in their own unique way all his images seem to make sense. In addition to his illustration work, Billy is a creative director in a digital agency. He lived in the UK for a while, and has travelled widely. With seemingly endless influences at his disposal – including Banksy, Steve Ditko, Shigeru Miyamoto, Malcolm McLaren and Andy Warhol - Butcher Billy never runs out of moods and concepts to explore. “I like to create freely and then realise bits of an artwork are influenced by the mood of a movie by Tim Burton, the brushstrokes of a piece by Salvador Dali, with a soundtrack from an early album by David Bowie,” he says. Billy graduated in Graphic Design from the Pontifical Catholic University of Paraná, in Brazil. Butcher Billy likes to keep things simple. Initially he sketches out his ideas on napkins from sleazy bars, then moves over to his Mac to create a clean, clear image. He uses basic colours and strong forms - and a few graphic tricks here and there - for impact. Though he creates his work digitally, he’s absorbed by the typography, imagery and creative concepts of the 70s, 80s and 90s and loves the little imperfections of the pre-web era. He draws on nostalgia throughout his work. Pop art, with huge vintage influences coming from movies, games, comics, music, television and the arts. Butcher Billy’s images are often a mash-up of ideas, but the final executions are very cohesive and immediate, often using a comic book aesthetic and a strong colour palette. http://www.illustrationweb.com/artists/ButcherBilly/view

Eric Van Den Boom - Based in the Netherlands, BoomArtwork is the pseudonym of illustrator Eric van den Boom. Since childhood he’s been attracted to the illustrations and logo art associated with skate culture – on skateboards, album sleeves, t-shirts and gig posters. It inspires his illustration work to this day. Eric first took a multimedia design course, and after that went to art school to study illustration, graduating with honours. He’s worked in multimedia, and graphic and textile design, but illustration is his true love. Constantly looking for new styles and angles to try, Eric fills his sketchbook with ideas and then experiments with them. He traces his drawings using brushes and pens on a lightbox, later adding powerful colours and pattern work to make them pop off either page or screen. The BoomArtwork style is characterised by strong line work, which is taken to another level with small, vintage details. With the colourful patterns he uses in some pieces, it’s been said that his images shimmer and move as though they’re being blown by a fan. Eric also loves using custom lettering. http://www.illustrationweb.com/artists/BoomArtwork/view

Shauna Lynn Panczyszyn - Shauna Lynn Panczyszyn is the go-to illustrator for vibrant, hand rendered type and she’s honed her wonderful chalk-board aesthetic down to perfection. Based in Orlando, Florida, her talents go well beyond brilliant lettering. She has a classically trained voice and is also a figure skater. When she’s not in her studio, there’s a good chance she’s at the local rink turning triple axles with her friends. Her musical tastes change by the season – in the warmer months it’s usually Bon Iver, Death Cab for Cutie and Zero 7, but in autumn or winter she’ll listen to Pat Metheny, George Winston, Gordon Lightfoot, Mannheim Steamroller or Josh Groban. She loves old advertising and packaging, particularly fruit crate labels and art deco lettering. Shauna went to the University of North Florida, originally to study opera. However she switched to graphic design, took classes in painting and screen printing, and discovered a love of illustration. After graduating she did an internship in an agency in Jacksonville, and worked in graphic design in Orlando before becoming a freelance illustrator. You’ll never believe this, but Shauna has only ever worked on a chalkboard once. Despite how incredibly chalky her projects look, they are all digitally produced. Having said that, she does begin in her sketchbook working in a pink pencil because it’s pale and allows her to refine the letterforms as she goes over them with a 2B. An image is then scanned into Photoshop and worked on using a Wacom Cintiq. It’s Shauna’s custom brushes that really make the difference. She’s spent ages creating them and they ensure that her chalk-look work is as realistic as possible. In terms of colour, her instinct is to go wild. However, as she points out she doesn’t want her work to look like a rainbow has exploded on it, so she usually cuts her palette back to four bright colours. Many have called Shauna’s work whimsical. While there’s certainly fluidity and freedom about it she’ll also fill background areas with fine detail. Little words squeezed in here and there allow the client the opportunity to augment and refine a message – or just get more in there! But the secret to Shauna’s style is her desire to please her inner five-year-old. Happy and positive is what she does best and if her work isn’t those things she won’t be satisfied with it. http://www.illustrationweb.com/artists/ShaunaLynnPanczyszyn/view