Symbol/Icons –
This type of
logo represents the company in a simple but bold manner. In most cases, the
image is abstract and stylized to give visual interest. Most companies that use
this type of logo will have a very simple main logo, but may choose to create
additional alternative versions that appear a little more flashy. The human
mind can easily remember a simple form much easier than a complex one. It’s
best to use a simple symbol or icon if you plan on building a large business.
Word Mark –
These are
uniquely styled text logos that spell out the company or brand name. Many
times, custom fonts are created specifically for brands to use across all their
marketing and branding collateral.
Letter Mark –
Letter marks
are exclusively typographic. They use a symbol representing the company through
the use of its initials or the brands first letter. Many companies choose to
use this type of logo because their initials can better graphically illustrate
the company better than the full name (name is too long), the name is hard to
pronounce, or it’s just not distinct enough to carry its own weight.
Combination Mark –
These logos
combine a word mark and a symbol or icon to give the flexibility for the use of
either or both elements across a variety of applications. A well-designed
combination mark looks just as good with the elements separate as it does with
them together.
Emblem –
An emblem
logo encases the company name within the design.
